❓ What is programmatic advertising?
Programmatic advertising is the automated process of buying and selling digital ad space in real time. It uses sophisticated algorithms and live data to target specific audiences more efficiently than traditional methods.
❓ What are the benefits of programmatic advertising?
- 🎯 Precise Targeting
- 📊 Real-Time Analytics
- 💰 Cost Efficiency
- 📈 Scalability & Higher ROI
- 🔁 Continuous Optimization
It also reduces manual work and increases the effectiveness of your campaigns.
❓ What types of ads can be bought programmatically?
Programmatic advertising supports a wide variety of formats, including:
- Display ads
- Video ads
- Mobile ads
- Native ads
All across platforms like websites, social media, and apps.
❓ How does programmatic advertising work?
Advertisers set their budget, targeting criteria, and goals, and a demand-side platform (DSP) uses real-time data to place ads automatically where they’re most likely to perform.
❓ What is a demand-side platform (DSP)?
A DSP is software that allows advertisers to buy ad space across multiple ad exchanges using one centralized dashboard. It streamlines the process, improves targeting, and gives you deeper control over your campaigns.
❓ What’s the difference between programmatic and traditional advertising?
- Traditional advertising = manual placements, limited flexibility, slower turnaround
- Programmatic advertising = real-time bidding, dynamic placements, greater reach, and automation
Programmatic is simply smarter and more efficient.
❓ Is programmatic advertising suitable for small businesses?
Yes! Even with a modest budget, programmatic ads can be tailored to target specific local or niche audiences, helping small businesses compete with larger players.
❓ How does targeting work in programmatic advertising?
Targeting is based on:
- Demographics (age, gender, income)
- Online behavior (sites visited, searches made)
- Interests and affinities
- Device type and geographic location
This ensures your ads are shown to the right people at the right time.
❓ How do I measure success in my campaigns?
You can track:
- CTR (Click-Through Rate)
- CPA (Cost Per Acquisition)
- ROAS (Return on Ad Spend)
- Conversion Rates
RoboMedia provides real-time reports and analytics dashboards to help you optimize and scale.
❓ Is programmatic advertising secure and transparent?
Yes—RoboMedia uses trusted technology partners to ensure:
- Fraud detection & prevention
- Brand-safe placements
- Full transparency into ad performance and placements
❓ Do you also offer website design and social media ad services?
Absolutely. In addition to programmatic campaigns, we also:
- Design and develop sleek, responsive websites
- Run strategic ad campaigns across Facebook, Instagram, LinkedIn, and more
We’re a full-service digital ad partner.